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In a word, YES!
Why Chinese? There are 5 main reasons why.
Marketing
Let’s start with enormous, burgeoning market opportunity. With a 10% annual GDP growth rate, the economy in
Acquisition
Even if you don’t care about
Diplomacy
With the Chinese military rising, and
Ethnic marketing
Chinese are all over the world. Hence, there are ethnic Chinese speaking markets in
Key to culture
Language is the single biggest cultural barrier. And even if all the Chinese people one ever meets are fluent in English, language is the key to culture. As we learn there is no word in Mandarin for “yes” or “no,” we learn how Chinese think and negotiate.
While Mandarin, Chinese is the most spoken language in the world, (1 billion speakers) there are over 1500 dialects (that we know of). However, all Chinese characters are written the same way. So if we can’t speak, we can write!
Before you start business here or abroad, use our Lessons from the Road.
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